How To Build a Million Dollar Ecommerce Business. Tried and true steps that we used to turn small side projects into million dollar brands. Follow this step by step system for your own success story!

Want your store to break past its revenue brick wall? Then this is an important book to read.

First, Why Would We Share This.

We have been very successful with ecommerce.

So why would we share all our hard fought information?

Why give it all away for in a book for the price of a coffee & cookie?

Well.  We believe successful people should share & when you 'teach' something you get better at it.

You'll also see why we authored this when you read our crazy story below.

Another benefit to us, we want to build a community of global ecommerce owners so we can all share what's working with each other.

Let's face it, if you only get one idea from this book, then it has paid for itself.

Why not give away the book for free?

Charging a token amount for the book is better for 2 reasons. One it will form a better community and two we don't value books we get for free (we don't read them).

What You're Getting

This is a step by step guide to success rather than a traditional "book".

The reason why is because there's no fluff.

It gets down to the nitty gritty, showing you what to do and how.

Plus it's easy to read.  

At just 292 pages, you can read it in an afternoon.   

And you'll "get" the system we used to create 3 different multi million dollar stores.

See below some successful e-commerce sites that we have used this system with

At this point,

Gurus try to convince you of a secret, that if you knew, would rocket your sales.

They know some Facebook Ads 'backdoor' so you can retire to the beach.

We don't have a magic wand, sorry.

(but one of us does work from the beach)

Rewind 16 years & our biggest client was wiped out by the Global Financial Crisis.

We were building websites for anyone, B&Bs, law firms, manufacturers, e-commerce.

It paid the bills, but it was drudgery.  

We wanted to find an easier way. A more reliable way of making revenue, something scalable.

So we approached our clients who had products, but didn't sell them online. We became their business partner with the job of selling their products on the internet.

Now we could focus on less and just double down on one or two ecommerce sites and grow.

But we didn't know how to sell online.

We had some client's doing well with their ecommerce sites and some who were dying. Some of the fastest growing ecommerce sites were even selling the same products as the poor performers!  What was going on?

What was it that the successful ecommerce sites were doing that the poor ones were missing? 

So, we 'geeked out' on the data.  We had the unique position of access to hundreds of ecommerce sites on Google Analytics. 

We benchmarked everything - even stuff that seemed unimportant.

The resulting spreadsheet was huge.

But the data that jumped out shocked us with it's simplicity.

7 fundamental metrics seemed to be the key to growing an ecommerce business.

But could it be as simple as this?

 We started to monitor these metrics in all our Ecommerce sites.

This was the first big breakthrough - the first step is understanding where we need to work for the maximum impact.

Then we hit the next wall. 

Yes, it was clear that these 7 metrics were the key, but how could we improve them?

We knew where to work.  We just needed to know how to improve these issues.

We made a lot of mistakes.

If we had known the winners before trying, then we could have only worked one day a week.  Our biggest flops cost us a lot of money & time.

However we did OK, we got growth. 

But at this stage our progress was a little like 'blindly throw it at the dart board and see if it hits anything.'

Revenue growth was random. We had good months and bad ones but there was no predictability about how much growth we would experience this month or year.

It took us 2 years to break the cycle.

To simplify everything and distill it down to it’s core.

Today, we have grown 10's of sites from 6 figures to 7 figures and 3 ecommerce sites into multi million revenue businesses. 

We don't try and blast an ecommerce site with every latest bit of tech or extension.

We get the core right.

Because we have a system.


Most people love to complicate the process of selling things online.

We know, we still get distracted by the latest wizz-bang trend.

But it’s actually ridiculously simple.

Here it is: 

Step 1: Find the biggest lever for growth in your business. 

Step 2: See how our ecommerce case studies moved THIS SPECIFIC lever.

Step 3: Swipe and deploy. 

Once you have the 7 key metrics and understand what they should be, the first step is easy.

We will show you how to find the one metric that has the greatest potential for growth.

You will immediately be able to see clearly exactly what's holding your business back. 

But knowing is only half the battle. How do you fix your most pressing problem?

That’s what The Ultimate Ecommerce Growth Model does.

And we detail every step inside this book.

Here's Just A Fraction Of What's Inside

The famous Hammersley Brother's Product Page Checklist. Follow these and you'll really start to sell.

Why 2024 is time when buyer behavior is shifting and why many large sites are going to lose customers unless they adapt.

Don't do this: The areas of your ecommerce site that can suck time and money but don't provide a return. 

Clear case studies on how ecommerce sites had game changing revenue spikes. 

The 4 types of Customer and how to understand what 'type' you are selling to on your site. 

How to scale revenue in a world where marketing costs are rising. 

The new model of Ecommerce Strategy that gets you growth every week like clockwork

A method of ethically standing out in the market space and developing high lifetime customer value. 

The simple Ecommerce Blueprint that shows you exactly where you need to be. 

A peek at multi million annual revenue ecommerce sites and what they did when they were your size.

The Simple Basket Page Checklist that shows you mistakes that almost everyone is making.

Turning Optimisation Into Revenue

Here's What To Do Next

The investment for this book is $3 and you get it instantly.

Why did we choose $3?   


We plucked it out of the air.

Well, really, we didn’t see value in pricing it like those crappy 99c Kindle books we download and never read. 

Or $19.99 like a ‘typical’ business book that has lots of fluff.

So we choose $3 as a no brainer price.

And our testing shows it’s working.

You get the book as a PDF download you can read on your phone, tablet or computer (or print out on your printer if you love buying overpriced printer cartridges)

We figured you'd prefer to get the book immediately, rather than having to wait a couple of weeks for the postman.

As soon as you place your order today, you'll be sent an email with the download link.

From there you can download the book and read.

And we’ve got something else for you to sweeten the deal...

We have spent hundreds of hours split testing ecommerce sites.

Changing the layouts and showing visitor A one version and visitor B another version.

Which version won?

Wouldn't it be amazing to see the results of all these tests so you can save a huge amount of time and just implement what works?

This is the exact training we delivered at our offices to a group of 15 ecommerce owners where we went through our most successful split tests.

They paid $299 each to be there for just over an hour.

The feedback was that this was the most valuable training we’ve given.

Knowing exactly what works is as close to a magic bullet as we can give you.

We're going to give you a video replay of that training session as a bonus for getting our book.

That way you can short cut your ecommerce growth.


See Our Most Successful Split Tests

There Is No Catch!

We know there are some websites out there that offer you a great deal on something but then they stick you in some programme that charges your card every month.

This isn't one of them.

There's NO hidden "continuity programme" you have to try ...or anything even remotely like that.  

We know there are also books out there that ‘leave you hanging’.

They leave out a key ingredient to get results in the hope they can sell you something later to complete the picture.

This isn’t one of those books.

It’s our entire system top to bottom.

Of-course, we want to work with you in the future but we want you to have the full picture to make that decision.

We're giving you our entire system in a book as a means of "putting our best foot forward" and demonstrating real value.

Our hope is that you'll love it and this will be the start of a good business relationship for years to come.

Time Is Of The Essence

Here's why.

We take a loss by selling you this book at this price.

The reason why is because it costs me $25 in advertising costs to sell one book.  

So why would we do that? 


We want to create a great impression with you so that one day you might do business with us again.

Yes, we have other products and services that you might be interested in.

We're hedging our bets that you’ll enjoy the book so much, you’ll ask to try other training and services we offer. Pretty straight forward really.

Oh - one more thing.

When you grab a copy of our book, we invite you into the family.

No, it's not a cult.

It's a Private Facebook group where you get to see behind the scenes of our business and network with other ecommerce owners and managers.

We hang out there daily and drop our latest trainings, podcasts, case studies and what's working right now in Ecommerce.

Usually, we require a monthly subscription for these private client groups but when you buy today, we'll send you a complimentary invite immediately after you order.

Come Behind The Scenes

Our Simple Guarantee

We want to make this as easy as possible.

So here's my guarantee:

We 100% Guarantee you'll love this book and the new video training or we'll return your $3 and let you keep the book and the video training anyway.

That's right. 

You don't have to send anything back. 

Just email us your receipt and we'll give you back your $7.50 with no questions asked.


This Is Truly A Limited Offer So Claim Your Copy Now Before It Expires


P.S. Lot's of people skip straight to the bottom to find out how much something is and what's the deal...

We're offering you a 292 page book that outlines how to grow an ecommerce site using our tried and tested methodology.

The book is $3.

We're also walking you through many real life case studies covering ecommerce sites that have started where you are and scaled to 8 figures.

On top of all that, we're also giving you a 60-minute training we gave to 15 ecommerce owners on the best results we've had from 100s of conversion rate split tests.

This is a very limited offer because it's a marketing test.

There is no "catch" to this offer. You will not be signing up for any "trial" to some monthly program or anything like that.

In fact, if you don't like the book let us know and we'll even give you back the $3. You don't even need to send the book back.

For Anyone Who Wants To Scale Their E-commerce Business

How To Win On Mobile

How to understand if your homepage is a big deal or not and how many customers are being introduced to your site.

Understand why your competitors can outbid you on Google Ads and what to do about it

How to reduce your product, category and home page bounce rates so you stop wasting ad spend.

Which marketing automation features are just hype and which ones actually get you sales.

The 2 types of ecommerce sites and the techniques that thrive for one but flop for another

Copyright © 2024 Hammersley Brothers  0161 236 2503 | 41a Newton Street, Manchester, UK, M1 1FT

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and claim your copy now. You won't regret it.

We didn't discover some 'Google Hack' that nobody knows about..

And much, much, more!


Yes, this book is fundamentally about how to sell physical products online and all the things you will discover in the book will be applicable to Shopify or any other Ecommerce platform.

Yes, for those of you that want a physical copy of the book please use this link.

Yes. Fundamentally when you want to sell something online you need to understand how to actually position your products to motivate someone to buy. The methodology we go through in the book gives you the foundation you need to avoid wasting a lot of time and money getting started.

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For Anyone Who Wants To Scale Their Ecommerce Business

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This Is Truly A Limited Offer So Claim Your Copy Now Before It Expires


This Is Truly A Limited Offer So Claim Your Copy Now Before It Expires


This Is Truly A Limited Offer So Claim Your Copy Now Before It Expires


This Is Truly A Limited Offer So Claim Your Copy Now Before It Expires